General Public

DEMOGRAPHY

• SEC A+,A&B
• Age Group 25 yrs - 50 yrs
• Income Group INR 4, 00,000 pa

PSYCHOGRAPHIC PROFILE

• High Net-worth
• High disposable income
• High brand Usage
• Achievers
• Frequent Socializes
• Status Conscious
• Experimenters
• Discerning
• Urban
• Upwardly mobile
• Brand conscious
• Advertising sensitive
• Influencers
• Exposed to global trends