Promotional Plan

SecuTec 2009 will implement an integrated marketing and multimedia campaign backed by a solid PR campaign designed to reach a selective audience and win as many visitors as possible. The cumulative media reach is estimated to touch 2 million auto enthusiasts across the country besides targeting HNIs’, domestic and overseas business visitors.

Campaign will include:

. Advertisements in Print & Electronic Media
. Jingles, Road Shows & Online Promotion
. Cross Promotions
. E-Mailers to Key Targets
. Invitations to Top managers, Trade Groups, Associations, Govt. Officials, Embassies Etc.
. Media Previews and Features
. Nationwide PR Campaign
. Outdoor Promotions: Hoardings/ Billboards, Bus Panels, Mobile Vans Etc.